Mar 24 2009
Turning Old Car Tires into Walking Shoes
Timberland, an eco-friendly clothing store for outside recreation and work, is releasing a line of boots and shoes that are made with recycled tire rubber in July of this year!
Green Rubber , a Malaysian company located on the outskirts of Kuala Lumpur, may have gotten some bad rap on an investment deal with Bruce Willis back in November of 2008, but since then, has joined partnership with Timberland and is has developed a method for de-vulcanizing old tires! Vulcanized rubber is made by adding sulfur and heat to regular old rubber and in effect, makes the rubber stronger for uses like tires and car bumpers. Because this rubber is so tough, it is very hard to recycle, in order to DE-vulcanize the rubber, Green Rubber has created a mixture of chemicals that will release the sulfur bonds from the rubber, which in turn, makes the rubber easily recycled.
The added bonus to these types of rubber soled shoes is that once the soles wear out, they can be recycled again!
~Wind









